When Frederik’s father steps down, Frederik comes to head Car Beauty Center, having first gone through all the departments to learn the tricks of the trade. Frederick had been a real car freak since childhood. Everything in the family revolved around cars, and it is even rumored that “car” was his very first word.

In 2012, Frederik Martin Roelants joins the company, a childhood friend. Maarten has a degree in TEW in his pocket, but a 9-to-5 job on an office island doesn’t mean anything to him and he would much rather help build a company.

While Frederik deals with the operational activities, Maarten takes care of the finances. Character-wise, Frederick and Martin also complement each other perfectly. Frederick is solution-oriented, someone who goes through a wall and pushes through when something needs to be decided. Martin is rather patient and conciliatory, and dares to question certain things.

And that turns out to be a rock-solid tandem. While many businesses went head-to-head during the covid pandemic, Car Beauty Center managed to keep its head above water and emerge stronger from the crisis. Which even leads to a record year in 2023, with growth of as much as 70 percent.

Time for reinforcement! And so Reno and Yarrick, both started on the shop floor and progressed from the core of the company, were brought in to help pull the organization along. Reno as mobile activity coordinator, Yarrick as workshop coordinator. Today, CBC employs about 65 executive employees, plus another handful in the office.

Over the next few years, Frederick plans to focus on the quality of service provided, and then continue to grow steadily. And meanwhile, the new generation is already playing with the cars at home and his 9-year-old son has expressed his desire to take over the family business later …